Why 42 Cells

“42” is an affectionate nod to The Hitchhiker’s Guide to the Galaxy — the idea that the answer can exist without the right question.

The “Cells” part is literal: the notebook cell is the best UI we’ve ever had for iterating on a thought.

42Cells is our bet that:

• Most analytics friction is question friction.
• The fastest way to better questions is iteration.
• The right place for iteration is a sequence of cells: small, inspectable steps.
• AI should help translate intent into executable data work—without stealing intent.

If the answer is in your data, 42Cells is how you get to the question.