Ask Better Questions, One Cell at a Time

Most teams don’t have a data problem. They have a question problem:

• The question is too broad (“What’s going on with revenue?”).
• The question is underspecified (“…compared to what?”).
• The question is missing a decision (“What would we do differently if we knew?”).

Notebook cells help because they make iteration cheap:

1) Start with the decision

What will change if the answer is A vs B?

2) Make the question falsifiable

Turn “Is onboarding good?” into “What percent of new accounts reach first value within 24 hours?”

3) Shrink scope until it’s executable

Prefer one table, one metric, one segment. Expand later.

4) Write the next cell you’d run

If you can describe the next step, you can keep going.

AI should help you do the translation—without stealing your intent. That’s the core of 42Cells.